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In direct campaigns, the original operation of the Loyalty Program has been twisted to meet the need of creating short-term campaigns.

 

Participants submit a 'one-shot' entry with documentation, wishlist and shipping details, all together. Each valid entry should be rewarded with a prize.

 

Participants do not need to accumulate points in different entries, and do not need to place separate Gift Requests.

 

Use Direct Campaigns to create campaigns with immediate reward, for instance:

• For the purchase of 1 equipment       > 1 unique Prize
• For the purchase of 2 (or more)         > 1 unique Prize
• For the purchase of [x] equipment(s) > limited choice of Prizes (2 or 3)

 

 

In Loyalty Program > Campaigns, check 'Yes' in the box Campaign Type "Direct Campaign"

 

 

 

Submit Entries

Website (design for participants)

 

The first part of submitting an entry is identical to the standard Loyalty (ie. selecting model, attaching the corresponding documentation, filling in the standard details).

However, unlike the standard Loyalty, in which the participant has to wait until Panasonic checks his request to get his points allocated, in a Direct Campaign, the participant is immediately taken through the next step to indicate his wishlist, and shipping details, or bank account (if cashback campaign).

 

Of course, it is up to Panasonic to accept or deny every entry and every gift individually: the processes are separate.

 

 

 

 

 

 

 

 

 

Step 1: Standard details

 

 

 

NEW! Step 2: Wishlist & Shipping details

 

 

 

 

 

 

Participants can access their history of participation(s) in two different ways:

• Promotions > select the corresponding promotion > My points requests
• going to My Account > My Promotions (history of all entries combined)

 

 

Administration in the Admin Area

In Loyalty Program > Points Requests, the main page is an overview of the most recent requests received for a specific campaign, with selected key-information.

At any time, make you sure you are in the right campaign taking a look at the green frame in the upper part of the screen (see screenshot).

 Request Details

The information displayed corresponds to the information/documentation previously defined by Key user in the Admin Area:

• Date of Request
• Participant's basic contact details
• NEW! Shipping details
• Comments from the participant or the keyuser

• Products included in the request, together with the optional fields defined initially by Key user
• Documentation provided, defined by Key user (Invoice, Picture of installation...)

• NEW! Participant wishlist or Bank Account
  • informative field only
  • Panasonic must assign gifts manually

• NEW! Assign gift
  • List of gifts available in the campaign with a reminder of their value (in points) displayed to make the gift assignation easier
  • Gifts quantity is not double checked with the points granted in the upper part of the request
  • It is Panasonic's responsibility to assign the gifts correctly

 

How to process a request?

• Products: Check the information provided by the participant in the section 'Products'

• Documentation provided: Check each file attached, by clicking on the button 'See'. Accept or deny individually each piece of documentation

• Assign gift: If the entry meets the requisites of the campaign, assign the corresponding gifts.
  • Don't forget to click on 'Create gift request'.
  • Then, a button 'Gift request already created. Check' is displayed: this is a shortcut to access to the newly created gift request.

• Comments: to be used for denied requests only. No notification by email is sent in the case of accepted requests: participants receive the notification about the gift request only.

• Process: When you are done with then entry, click 'Process' to save your changes. Remember that all documents must be accepted/denied in order to process a points’ request.

 

About Notifications by email

 

Since the entries of Direct Campaigns are managed as 'all in one' requests, the logic of automatic email notifications was modified in order to respond better to the communication needs.

 

Contrary to the standard Loyalty, no automatic email notification is sent in accepted request : participants are notified after Panasonic created the Gift Request, and changed the status of this Gift Request to 'shipped', or 'bank transfer made'

The participant receives either the default email notification, or the custom notification you setup in Notifications by email. 

• Button Create Gift Request > NO email notification        

• Button Process
  • Accepted Request > NO email notification
  • It is assumed that the notification [gift] shipped is enough to inform the user that both his gift, and thus, his entry were accepted
  • Denied Request > SENDS automatic email notification
  • Notification type: [points] denied. You need to inform the participant that he should take action to correct his entry.        

• Gift Request        
  • status validated > NO email notification
  • status shipped > SENDS automatic email notification > Notification Type: [gift] shipped 

Remember that 'Process request' and 'Create gift request' are separate actions.

You are able to process a request without granting any gift. Or create a gift request without processing the request (should be in very few cases)

 

When a request is processed, the participant can perform different actions:

• fully accepted requests: send comments (if he does not agree with the gift assigned for example)
• partially accepted or denied requests: modify attached documents and/or write comments to Panasonic

 

Gifts Requests

When clicking on the button 'Create Gift request', gift requests are created automatically by Panasonic, directly in the entry of the participant.

Users do not need to place separate gift requests in the website. When a gift request is created, partipants see 'Gift validated, pending administrative treatment'.

If you would like to inform them when the gift is being shipped, or the bank transfer has been made, please enter in the corresponding gift request, select the status 'Shipped' and click 'Process'.

An automatic email notification is sent to the participant when a Gift Request is assigned the status shipped. The participant receives either the default email notification, or the custom notification you setup in Notifications by email.